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A social media strategy is a plan that includes what you plan to do and a set of measurable goals to determine whether or not your strategy is working. This workshop is designed to help small businesses start the process of developing a social media strategy that drives sales.

This workshop will cover:

  • What does success look like on social media?
  • Social media goals + business objectives
  • Vanity metrics vs meaningful metrics
  • Audience insights
  • Social media inspiration & content development
  • Third-party apps and free tools for social media
  • Evaluating and adjusting your strategy

This workshop is presented in partnership with the Truro Colchester Chamber of Commerce.

Truro Colchester Chamber Logo

**MUST BE A MEMBER of the Downtown Truro Partnership or the Truro Colchester Chamber of Commerce to participate. Contact info@downtowntruro.ca for details.

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