Learn More Downtown Dollars Shop local and support our businesses with Downtown Dollars. They work like gift cards at over 100 participating restaurants, shops and services in Downtown Truro. It’s an easy way to keep money local and help our community grow.

Seasonal Beautification

Learn More Seasonal Beautification Program The Downtown Truro Streetscape Beautification Program provides a financial incentive and aid to commercial property owners and business tenants to improve the storefront appearance of their properties through beautification efforts like additional greenery, flower boxes, seasonal signage, and seasonal exterior decor items. This program is offered in partnership with the Town of Truro . Applications for Summer 2024 are now Open!

Learn More Façade Improvement Program The Façade and Signage Improvement Program provides funding grants to help commercial property owners and tenants make improvements to the exterior façades of their properties. The goal is to stimulate commercial building improvements, promote investment and enhance the economic vitality of Downtown Truro. This program is offered in partnership with the Town of Truro .

Learn More Annual Santa Claus Parade Downtown Truro's Annual Santa Claus Parade is an opportunity for all downtown businesses to have an exciting time. When planning and designing entries, please keep in mind that the purpose of the parade is to provide entertainment, especially for children.

Learn More Show Your Badge We welcome conference and tournament participants to experience everything Downtown Truro has to offer. Attendees of approved and registered events will receive a Downtown Truro discount badge to receive special offers from participating businesses for the duration of the event.

Learn More Member Image Gallery We've created a gallery of images from around Downtown Truro that are free for our members to use in print and digital marketing materials. To access these images, please email info@downtowntruro.ca and identify which member organization you belong to.

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Truro Harvest Festival

[fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” flex_grow=”0″ top_margin=”” bottom_margin=”30px” width=”” alignment=”center” border_size=”” sep_color=”” icon=”” icon_size=”” icon_color=”” icon_circle=”” icon_circle_color=””][/fusion_separator]September 25 – October 31, 2023

The Truro Harvest Festival is a celebration of all things autumn and harvest in Downtown Truro throughout the fall season. Our Downtown Truro businesses are working to provide opportunities for residents of Colchester County and visitors to our region to come out and enjoy our beautiful downtown. We have several key initiatives that businesses can choose to sign-up for in advance to continue to help make this festival a fun and successful annual event for our downtown.

Scarecrow Village

From September 25 – October 31, Downtown Truro will be transformed into Scarecrow Village. Businesses can create or sponsor scarecrows to help with this initiative to draw residents and visitors to the downtown core over 5 weeks this fall.

Fall Features

From September 25 – October 31, we’ll be featuring items related to autumn/fall/harvest season from businesses in Downtown Truro to encourage visitors and locals to get out and shop this fall.

Pumpkin Contest

From October 20 – October 31, businesses can participate in our Pumpkin Contest by decorating or carving pumpkins to help draw residents and visitors into Downtown Truro to view all of the creations and vote on their favourites!

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icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]More Info[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” min_height=”” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_column_spacing=”” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” link_color=”” link_hover_color=”” border_sizes=”” border_sizes_top=”” border_sizes_right=”” border_sizes_bottom=”” border_sizes_left=”” border_color=”” border_style=”solid” spacing_medium=”” margin_top_medium=”” margin_bottom_medium=”” spacing_small=”” margin_top_small=”” margin_bottom_small=”” 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Event Promotion

The Truro Harvest Festival will be promoted through a variety of channels, including a custom-built event website, paid and organic social media posts from Downtown Truro and partnering organizations, newspaper, and a printed brochure which will be distributed through key locations downtown. Our key target markets for paid advertising will include residents of Colchester County, Pictou County, Cumberland County, East Hants, and the Halifax Regional Municipality.

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Additional Information

While the 3 initiatives highlighted on this registration page require businesses to sign up by September 20 , 2023, we are currently exploring several possibilities for additional events for this festival including:

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Horse and Wagon Rides

Friday Night Fright Movies

Scarecrow Crime Mystery Games

Themed Events in Collaboration with the Town of Truro

Themed Events in Collaboration with the Truro Farmers’ Market

Please note that this list is not final, and all events and activities are subject to change.

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Questions? Email info@downtowntruro.ca

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Programs

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Applications for Summer 2024 are now Open!

Façade Improvement Program

Annual Santa Claus Parade

Downtown Truro’s Annual Santa Claus Parade is an opportunity for all downtown businesses to have an exciting time. When planning and designing entries, please keep in mind that the purpose of the parade is to provide entertainment, especially for children.

Show Your Badge

We welcome conference and tournament participants to experience everything Downtown Truro has to offer. Attendees of approved and registered events will receive a Downtown Truro discount badge to receive special offers from participating businesses for the duration of the event.

Member Image Gallery

We’ve created a gallery of images from around Downtown Truro that are free for our members to use in print and digital marketing materials. To access these images, please email info@downtowntruro.ca and identify which member organization you belong to.

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