When was the Downtown Truro Partnership initiated?
Since 1979, the Truro Development Corporation Limited (a not for profit organization) has represented the interests of the downtown business community and has evolved into a driving force behind many of the downtown development and promotional initiatives that take place throughout the year. Since inception the organization has experienced change, including a new operating name (Downtown Truro Partnership), an expanded mandate and the responsibility for an expanded physical area – what has previously been identified as the Urban Regional Core (URC).
What is the Strategic Plan of the DTP?
The Board of Directors and staff of the DTP act as facilitators for the revitalization of Downtown Truro, working for effective change and improvements while also maintaining/researching marketing and promotional programs. The Vision and Mission Statements were most recently reviewed in the fall of 2016 and the list of priorities was clarified for forward action and from which a strategic plan is currently in development.
What is the DTP’s Vision Statement? (A proposed revision has not been adopted at time of printing)
The Downtown Truro Partnership will promote a unique environment for business and urban living in the heart of Truro.
What is the DTP’s Mission Statement? (A proposed revision has not been adopted at time of printing)
The Downtown Truro Partnership will research, develop, implement, facilitate and promote initiatives, utilizing key partnerships to enhance sustainable growth and development of the Urban Regional Core as an exceptional destination for business, residents and visitors.
How do you become a Member of the DTP? What is the primary source of funding?
The DTP Membership is comprised of all businesses that fall within the Urban Regional Core, an area designated by the Town of Truro that qualifies for a specific, self-imposed Area Rate Tax. This area rate is a tax that is proportionate to the size of each business, ensuring no one company pays an unfair burden and for which there is a cap. The monies collected by the Town from our Members are the primary source of funds for the DTP’s operations. The Area Rate is set annually by the Town in consultation with the DTP after a thorough review of DTP’s business plans and independently audited statements. The DTP’s annual audited statements are available to all members upon request, at the time of the Annual General Meeting. A copy of the By-Laws of the Truro Development Corporation is also available to any member upon request. Currently approximately 350 businesses reside in the URC representing a unique economic and cultural community.
How is the Downtown Truro Partnership governed?
The Downtown Truro Partnership is led by a volunteer Board of Directors. The Board is made up of no less than 7 and no more than 14 Directors at any one time. Any DTP member in good standing may be nominated by a peer to have their name stand for a Directorship at the time of the Annual General Meeting when there are vacancies. The Officers, which include a President, a Vice President, a Secretary and a Treasurer, are elected from the Board, by the Board, at a Board Meeting convened immediately following the AGM. On occasion, at the discretion of the Board, the President may invite Ex Officio participation from members of affiliated groups or organizations with a vested interest in the objectives of the Company.
What is the Direction of the Downtown Truro Partnership?
As identified in the most recent approved strategic plan, the DTP has established five key priorities. Currently some changes have been proposed.
The first being Partnerships and to that end the DTP will identify areas of collaboration and support, with a vision to developing partnerships. The DTP partners with the Town of Truro, the County of Colchester and organizations such as the Truro & Colchester Chamber of Commerce, the Marigold Cultural Centre, and the Farmers’ Market Cooperative – just to name a cross section. A more complete list is available within the DTP Strategic Plan document.
The second priority is Capital Projects where the focus is to identify, research and prioritize capital projects which will help strengthen the downtown business community. Examples of projects successfully completed are the Façade Improvement and Public Space Programs and the Downtown Truro Beautification Project. Most recently the DTP is proud to have been a facilitating partner on the Downtown Truro Civic Square project.
Communication is a third priority and it is the goal of the DTP to continue to establish a communication plan that increases input and involvement of the DTP membership. The DTP develops direct communication with its members by email, direct mail, our website and Social Media efforts.
The next priority is Research & Lobbying and in that regard DTP identifies and researches an issue, presents and lobbies positions – for the betterment of the membership of the DTP. Topics that often fall under this heading include such areas of concern as graffiti, traffic, parking and past initiatives such as the Skateboard Park and the new Library.
The ‘last, but certainly not the least’ priority is Marketing the URC. Each year the DTP continues with efforts to create a market strategy for the URC. The DTP strives to best position the area as a shopping/service destination. The DTP continues to plan and implement the popular annual seasonal events in downtown Truro which include, but are very definitely not limited to, the hanging flower baskets in the URC, downtown promotions, the Downtown Truro Visitors Guide, Downtown Truro Dollars, the Santa Claus parade, the Festival of Lights, the Downtown Magic Fashion Gala and the Canada Day Fireworks. Again, these are only a small sample of our initiatives.