A social media strategy is a plan that includes what you plan to do and a set of measurable goals to determine whether or not your strategy is working. This workshop is designed to help small businesses start the process of developing a social media strategy that drives sales.
This workshop will cover:
- What does success look like on social media?
- Social media goals + business objectives
- Vanity metrics vs meaningful metrics
- Audience insights
- Social media inspiration & content development
- Third-party apps and free tools for social media
- Evaluating and adjusting your strategy
This workshop is presented in partnership with the Truro Colchester Chamber of Commerce.
**MUST BE A MEMBER of the Downtown Truro Partnership or the Truro Colchester Chamber of Commerce to participate. Contact info@downtowntruro.ca for details.
We encourage participants to bring a laptop or tablet to the workshop.
We can accept a maximum of 10 participants in-person due to public health regulations. We are also offering a virtual live stream version of the event from 7:00pm – 9:00pm.
