Search Engine Optimization (SEO) is a combination of strategies used to affect your website’s rankings in organic search results. Search engine algorithms are extremely complex, but at a high level, they’re looking for pages that contain high-quality, relevant information about a user’s query, they determine relevance based on an evaluation of your website’s content, and they determine quality by the number of high-quality websites that link back to your site. There are hundreds of factors that affect search engine rankings in an algorithm, and this workshop is designed to cover some high-level optimization techniques your business can use to get started with SEO.
This workshop will cover:
- Keyword research and keyword targetting
- On-page optimization techniques
- Information architecture and internal linking
- Content marketing and link building
- Common SEO issues and best practices
This workshop is presented in partnership with the Truro Colchester Chamber of Commerce.
We encourage participants to bring a laptop or tablet to the workshop.
We can accept a maximum of 10 participants in-person due to public health regulations. We are also offering a virtual live stream version of the event from 7:00pm – 9:00pm.