Search Engine Optimization (SEO) is a combination of strategies used to affect your website’s rankings in organic search results. Search engine algorithms are extremely complex, but at a high level, they’re looking for pages that contain high-quality, relevant information about a user’s query, they determine relevance based on an evaluation of your website’s content, and they determine quality by the number of high-quality websites that link back to your site. There are hundreds of factors that affect search engine rankings in an algorithm, and this workshop is designed to cover some high-level optimization techniques your business can use to get started with SEO.

This workshop will cover:

• Keyword research and keyword targetting
• On-page optimization techniques
• Information architecture and internal linking
• Content marketing and link building
• Common SEO issues and best practices

This workshop is presented in partnership with the Truro Colchester Chamber of Commerce.

**MUST BE A MEMBER of the Downtown Truro Partnership or the Truro Colchester Chamber of Commerce to participate. Contact info@downtowntruro.ca for details.

We are also offering an in-person version of this workshop from 9:00am – 11:00am at the Marigold Cultural Centre.