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Google Ads helps businesses attract new customers who are searching for content related to the products and services a business offers. Learn how to set up a Google Ads account and campaigns, best practices for keyword and bidding strategies, and effective ad content. We’ll cover strategies for boosting campaign performance and developing a plan for audience targetting.

This workshop will cover:

  • Google Search Ads
  • Google Display Ads
  • Google Video Ads on YouTube

**MUST BE A MEMBER of the Downtown Truro Partnership to participate. Contact info@downtowntruro.ca for details.

We encourage participants to bring a laptop or tablet to the workshop.

We can accept a maximum of 10 participants in-person due to public health regulations. We are also offering a virtual live stream version of the event from 7:00pm – 9:00pm.

Google Ads In-Person

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