When you advertise on Facebook, you can reach people beyond the Page followers you already have and build new customer relationships. Facebook ads include boosted posts and sponsored content set up through Ads Manager. Advertising on Facebook will expand your reach and reach the right audience; people who are likely to become customers. You can spend as little or as much as you like, depending on your goals and budget. This workshop also includes a brief segment on paid advertising on Instagram through the Facebook platform.
This workshop will cover:
- Boosting posts on Facebook
- Facebook Ads Manager account
- Facebook Ads Policies
- Ad creative that works
- Choosing your target audience
- Analyzing and optimizing Facebook ad campaigns
**MUST BE A MEMBER of the Downtown Truro Partnership to participate. Contact firstname.lastname@example.org for details.
We are also offering an in-person version of this workshop from 9:00am – 11:00am at the Marigold Cultural Centre.