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The content you deliver through your website, social media and other communication channels should resonate with your intended audience. Content mapping is a plan to deliver the right content, to the right people, at the right time across all of your brand channels. It helps you give your customers the information they’re looking for before they have to ask for it, and encourages sales.

This workshop will cover:

  • Audience personas
  • User lifecycle stages
  • Content audits
  • Content inspiration
  • Content mapping templates

**MUST BE A MEMBER of the Downtown Truro Partnership to participate. Contact info@downtowntruro.ca for details.

We encourage participants to bring a laptop or tablet to the workshop.

We can accept a maximum of 10 participants in-person due to public health regulations. We are also offering a virtual live stream version of the event from 7:00pm – 9:00pm.

Content Mapping In-Person

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