The content you deliver through your website, social media and other communication channels should resonate with your intended audience. Content mapping is a plan to deliver the right content, to the right people, at the right time across all of your brand channels. It helps you give your customers the information they’re looking for before they have to ask for it, and encourages sales.
This workshop will cover:
- Audience personas
- User lifecycle stages
- Content audits
- Content inspiration
- Content mapping templates
**MUST BE A MEMBER of the Downtown Truro Partnership to participate. Contact firstname.lastname@example.org for details.
We are also offering an in-person version of this workshop from 9:00am – 11:00am at the Marigold Cultural Centre.